When selling things out of your shop, how you pack items can tell a lot about your brand. Blank plastic carrier bags are rather impersonal. For your shop to become a regular part of your customer’s life, you need to make your brand name flash in front of their eyes. Having customised carrier bags allow your customers to see your shop name frequently. But that is not the only reason why you should invest in getting good quality carrier bags for your customers. You need to understand where your carrier bags will end up after your customers take them home. The final destination of different kinds of carrier bags can allow you to decide the type of bag that you should buy for your shop.
Generally, low-quality carrier bags do end up in the trash. While the world is trying to combat plastic bag usage, shops still use them and customers even throw them away. Since plastic bags are not very durable, they are either used to pack trash into, pick up dog poop or just thrown away. No matter how environmentally conscious people try to be, there are times when they end up polluting. Chances are, the plastic bags from your store is the pollutant. When your plastic bag chokes the life out of bird and sea creatures, customers may not be willing to spend a penny in your store. Shy away from using plastic bags as it can damage the environment as well as your brand’s reputation.
Some aware customers may choose to recycle your plastic and paper bags that you sell at your shop. If your customer sends off your carrier bags to recycling then the time and money, you invest behind customising your carrier bag go to waste. Getting recycled is better than ending up in the trash, but it does not serve the purpose of getting your brand name noticed.
Instead of sending your carrier bags to get recycled, some nifty customers might upcycle your carrier bags. While the upcycled plastic bags can make some beautiful creations, it does not benefit your business in any way. Your customers will not allow your shop’s logo to be a part of their upcycled creation.
Reusable cotton printed bags that you sell can serve a better purpose for both your customer and you. Instead of having to buy carrier bags from every store they visit, they can only carry your reusable cotton printed bags and fill it up with whatever they have purchased. Reusable cotton printed bags are bound to be used by your customers to carry items instead of getting recycled. The cotton bags help serve the purpose of drawing the right kind of attention to your shop.
Well-designed reusable cotton printed bags can be used for gifting as well. Instead of wasting wrapping paper, customers might just pack gifts in your reusable cotton printed bags and give it to their friends and family. When someone receives a gift in a printed cotton carrier bag with your company’s logo on it, your customer base is bound to increase.
Choose your carrier bag material and design carefully to get your brand noticed.
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