We recently took part in the Bepanthen Bedtime Challenge and it was a huge hit, helping us protect against the causes of nappy rash.
So we just wanted to let you know what else Bepanthen is doing to help support parents – in this case new mums.
Bepanthen has launched a new online platform www.10thmonth.co.uk a site dedicated to supporting new mums in the first month after birth, the tenth month, a time when attention switches to the new baby and mothers are often overlooked. Us new mums, whether it be our first baby or sixth need support while adjusting to life with a new-born, it’s hard work and quite overwhelming at times.
To mark the launch of the 10th Month site, Bepanthen completed some research with 1000 UK mums which revealed that:
- Half felt pressure to ‘bounce back’ in just two months or less
- Nearly half (48%) of UK mothers felt lonely at some point
- Two in five (41%) felt like they had lost their identity at some point in the first month of parenthood
The findings highlight just how challenging the first month with a new-born baby can be for new mums, despite a strong support network (74%) on standby. The research explored the pressure new mums face to ‘get back to normal’, both physically and emotionally, with half saying they felt the need to “bounce back” within just two months of giving birth – and almost one in 10 (9%) feeling pressure to be physically fit in just a couple of days post birth.
Bepanthen’s new online platform is packed with useful articles, tips and advice on the physical and emotional changes new mums will be going through to help them make the most positive start in their new role as mother.
Visit www.10thmonth.co.uk for more information and watch Bepanthen’s short film by Bafta-nominated documentary maker, Elizabeth Stopford, which gives a rare and intimate glimpse into the lives of new mums as they adjust to their new roles.
Check out the launch video;
To celebrate the launch of 10th Month we are running a competition for one lucky reader to win:
- £50 John Lewis voucher
- 3 months’ supply of Bepanthen
- A Bepanthen toy (which are so cute!)
To enter complete the widget below.
Open to UK residents only
Ends 11:59pm Sunday 27th November 2016